Unit V Essay: Research On Corporation
Unit V Essayfor This Essay You Will Conduct Research On Corporate Str
For this essay, you will conduct research on corporate strategies and the effect they have on the decision process. You may use the same company or organization you have previously used, or select a different company that is going through, or has gone through, a decision-making process on a given business issue within the company. As you explore the decision process, consider how corporate strategies influence these decisions.
In your essay, address the following questions:
- What is a functional strategy?
- What are stability strategies in business? What are the pros and cons of these strategies?
- What are competitive and cooperative strategies?
- What are the tradeoffs (pros and cons) between an internal and an external growth strategy? Which approach is best as an international strategy? Why? What about retrenchment?
- In which ways does policy impact corporate strategy implementation and achievement of organizational goals and objectives?
- How does a company's portfolio guide decisions?
Your essay should be at least two pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of three reputable sources must be used, cited, and referenced. At least one reference must come from the CSU Online Library. Use APA style guidelines.
Paper For Above instruction
Corporate strategy forms the backbone of an organization’s decision-making process, providing a comprehensive framework that guides resource allocation, policy formulation, and competitive positioning. To understand how corporate strategies influence decisions, it is essential to explore various strategic types, including functional, stability, competitive, cooperative, growth, and retrenchment strategies, and examine their impacts on organizational direction.
Functional Strategy
A functional strategy pertains to the specific actions and plans developed within different departments or functions of a company, such as marketing, operations, finance, and human resources, aligned with overarching corporate goals. These strategies guide daily operations and tactical decisions, ensuring that each department contributes effectively toward achieving the organization’s broader strategic objectives. For example, a marketing department's digital marketing plan directly supports the company's goal to increase market share, demonstrating the interconnection between functional strategies and overall corporate directives (Hitt, Ireland, & Hoskisson, 2017).
Stability Strategies in Business
Stability strategies focus on maintaining the company's current market position and operational status without significant change. This approach is often adopted during periods of market uncertainty or when a firm has achieved its strategic objectives and seeks to consolidate its position. The advantages of stability strategies include reduced risk, resource conservation, and the ability to strengthen core competencies (David, 2017). However, drawbacks include potential stagnation, reduced innovation, and vulnerability to market shifts, which competitors might exploit.
Competitive and Cooperative Strategies
Competitive strategies aim to differentiate a company from its rivals through cost leadership, differentiation, or focus, emphasizing gaining a competitive advantage. Conversely, cooperative strategies involve collaboration with other organizations, such as forming strategic alliances, joint ventures, or partnerships, to achieve mutual benefits and reduce risks (Porter, 1980). While competition can drive innovation and market share, cooperation can facilitate access to new markets and resources, although it may also entail sharing proprietary information and reducing autonomy.
Tradeoffs Between Internal and External Growth Strategies
Internal growth strategies involve expanding through internal efforts like product development, market penetration, or capacity expansion, whereas external growth strategies include mergers, acquisitions, or alliances. Internal growth allows greater control but tends to be slower and resource-intensive. External growth can quickly increase market share and diversify risks but involves integration challenges and cultural clashes (Gaughan, 2018). As an international strategy, external growth often offers faster expansion into new markets but requires careful management of cross-cultural and regulatory differences. Retrenchment, on the other hand, entails reducing operations or divesting assets to regain financial stability, which may be necessary during downturns or strategic reassessment.
Policy Impact on Strategy Implementation
Organizational policies serve as the guidelines and rules that shape how strategies are implemented. Effective policies facilitate coordination, ensure resource allocation aligns with strategic goals, and foster a culture of accountability. Conversely, rigid or poorly formulated policies can hinder strategic agility, impede innovation, and cause resistance among employees. Therefore, policies must be adaptable and aligned with strategic priorities to enable organizational success (Bartol & Martin, 2018).
Portfolio Management and Decision-Making
A company's portfolio—comprising different business units, products, or markets—guides strategic decisions by highlighting resource allocation priorities, areas for growth, or divestment. Portfolio analysis tools like the BCG matrix help organizations decide where to invest, hold, or withdraw, optimizing overall value. Strategic decisions rooted in portfolio management ensure that resources are directed toward high-potential areas while managing risk and maintaining competitive advantage (Hitt et al., 2017).
In conclusion, corporate strategies significantly influence organizational decision-making processes. From functional tactics to broad growth approaches, understanding these strategies enables organizations to navigate complex business environments, sustain competitive advantage, and achieve long-term success.
References
- Bartol, K. M., & Martin, D. C. (2018). Management (8th ed.). McGraw-Hill Education.
- Gaughan, P. A. (2018). Mergers, acquisitions, and corporate restructurings (7th ed.). Wiley.
- Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: Competitiveness and globalization (12th ed.). Cengage Learning.
- Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
- David, F. R. (2017). Strategic management: Concepts and cases (15th ed.). Pearson.