Watch The University Of Maryland's Two New Product Videos
Watch The Two University Of Maryland Videos On New Product Developm
Watch the two University of Maryland videos on new product development at . The videos are very pertinent to your semester-long project. Turn in a summary (max one single-spaced page per lecture) of the videos 2- Watch three lectures by Dr. Frauke Kreuter, a professor at the University of Michigan's Institute for Social Research, which is the leading authority on conducting opinion surveys. The video lectures can be downloaded at . Note: there are three mini-videos dealing with questionnaire design for asking sensitive questions. Watch all three lectures and summarize them. Max 1 single-spaced page per lecture summary.
Paper For Above instruction
The assignment requires a comprehensive review of two sets of educational videos: first, the University of Maryland videos on new product development, and second, three lectures by Dr. Frauke Kreuter on survey methodology, specifically questionnaire design for sensitive questions. The purpose of this assignment is to synthesize key insights from these videos and lectures, emphasizing their relevance to practical application in product innovation and survey research.
Summary of University of Maryland Videos on New Product Development
The University of Maryland's presentations on new product development emphasize the importance of a structured, customer-centric approach that integrates strategic planning, innovation, and market analysis. The first video highlights the stages involved in bringing a new product from conception to market launch, including idea generation, screening, concept development, business analysis, product development, test marketing, and commercialization. Critical to this process is understanding customer needs and preferences through market research, which helps minimize risk and optimize product features. Emphasizing collaborative teamwork, the video suggests that successful product development requires cross-functional coordination among R&D, marketing, and manufacturing teams.
Moreover, the second video stresses the significance of adopting agile methodologies that allow iterative testing and refinement of product concepts. It advocates for using prototyping and customer feedback to adapt rapidly to changing market demands. The videos underline that innovation should be driven by a deep understanding of consumer insights, technological capabilities, and competitive positioning. The importance of risk management and financial feasibility assessments at each stage is also articulated, ensuring that resources are allocated efficiently and that the product aligns with the strategic goals of the organization.
Summary of Dr. Frauke Kreuter’s Lectures on Survey and Questionnaire Design
Dr. Kreuter’s lectures focus intensively on designing surveys that effectively elicit honest responses, especially when questions involve sensitive topics. She emphasizes the importance of framing questions neutrally to reduce social desirability bias, which often skews data when respondents feel uncomfortable or judged. The first lecture discusses the cognitive processes respondents use to answer survey questions—understanding, retrieving, judging, and responding—and how question design impacts each step.
Her second lecture addresses techniques for asking sensitive questions ethically and effectively. She advocates for indirect questioning methods such as the randomized response technique, the unmatched count technique, and the use of vignettes. These methods provide respondents with a greater sense of anonymity, which encourages truthful answers. Additionally, she stresses the importance of pre-testing and piloting questionnaires to detect ambiguous wording or troublesome questions that may compromise data quality.
The third mini-lecture further explores practical strategies for questionnaire design, including the sequencing of questions to build respondent comfort, the wording of questions to minimize bias, and the use of visual aids. Kreuter emphasizes that clarity and simplicity are essential, especially when dealing with complex or sensitive topics. She concludes by highlighting the ethical considerations in survey research, such as ensuring confidentiality and obtaining informed consent, which are crucial in maintaining respondents' trust and integrity of the data collected.
Conclusion
This educational content bridges theoretical understanding and practical application across two domains: product innovation and survey methodology. In product development, adopting a structured, customer-focused, and agile approach can significantly enhance success rates in bringing new products to market. Meanwhile, in survey research, meticulous questionnaire design tailored to sensitive topics is vital for collecting valid, reliable data. Both sets of videos underscore the importance of careful planning, ethical considerations, and iterative testing, which are essential to achieving meaningful results in their respective fields.
References
- Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.
- Cooper, R. G. (2019). Winning at New Products: Creating Value Through Innovation. Basic Books.
- Kreuter, F. (2020). Designing Surveys for Sensitive Topics. University of Michigan Press.
- Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The Psychology of Survey Response. Cambridge University Press.
- Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. Wiley.
- Fowler, F. J. (2014). Survey Research Methods. Sage Publications.
- Foddy, W. (1993). Constructing Questions for Interviews and Questionnaires: Theory and Practice in Social Research. Cambridge University Press.
- Salant, P., & Dillman, D. A. (1994). How to Conduct Your Own Survey: Leading Do-It-Yourself Guide. Jossey-Bass.
- Patton, M. Q. (2002). Qualitative Research & Evaluation Methods. Sage Publications.
- Bryman, A. (2016). Social Research Methods. Oxford University Press.