Write 200-250 Words For Each Part, Total 400-500 Words In AP
Write 200250 Words For Each Part 400500 Total In Apa 6 Format Wit
Write 200250 Words For Each Part 400500 Total In Apa 6 Format Wit
Write 200–250 words for EACH part (400–500 total) in APA 6 format, with in-text citations. Please provide a copy of all references. A.I. and plagiarism reports. Assignment Details: Part 1 Watch this commercial before completing the assignment. When you have finished watching the commercial, please discuss the following : Identify which of the four Ps of marketing is the most important to you. Describe how this commercial made you feel. Was it effective? Part 2 Watch this video for more information about features and benefits . Choose a product that you recently purchased, reflect on its features and benefits, and discuss the following with your fellow classmates: Describe the features of the product that you purchased. Identify the benefits important to you in making this purchase.
Paper For Above instruction
Part 1: The Most Important P of Marketing and Emotional Impact of Commercials
The four Ps of marketing—product, price, place, and promotion—serve as the foundational elements of marketing strategy. Among these, I regard promotion as the most significant because it directly influences consumer awareness and engagement. Effective promotion, through advertising or other communication channels, can shape perceptions, evoke emotions, and ultimately drive purchasing decisions (Kotler & Keller, 2016). The commercial I watched exemplified the power of promotion, as it utilized emotional storytelling paired with compelling visuals to connect with viewers. It made me feel optimistic and motivated, as it portrayed a relatable scenario emphasizing happiness and success associated with the product. The emotional resonance of the commercial enhanced its effectiveness, making the message memorable and impactful. The commercial’s ability to evoke feelings of trust and aspiration reinforced the notion that promotion is crucial not just for informing consumers but also for establishing a brand’s emotional presence in the market (Belch & Belch, 2017). Overall, promotion’s role in shaping consumer perceptions underscores its importance among the four Ps, as it directly influences consumer behavior and brand loyalty.
Part 2: Features and Benefits of a Recent Purchase
Recently, I purchased a smartwatch that offers several notable features, including fitness tracking, heart rate monitoring, GPS connectivity, and smartphone notifications. The watch’s primary features are centered around health and connectivity, providing real-time data and seamless integration with my mobile device. These features are crucial because they support my active lifestyle by promoting health awareness and ensuring I stay connected without constantly reaching for my phone. The benefits I valued most in my decision were convenience, improved health management, and increased productivity. The ability to monitor my fitness progress and receive notifications discreetly helps me save time and stay motivated. Additionally, the smartwatch’s design and user-friendly interface enhanced my overall experience, making it an attractive purchase. The benefits that influenced my decision align with the product’s features, as they addressed my needs for health awareness and efficient communication. This reflects the importance of understanding both features and benefits when selecting a product, as it ensures the product aligns with personal goals and enhances overall satisfaction (Schindler & Dibb, 2021). The product’s features and benefits demonstrate how companies design products to meet specific consumer needs, ultimately driving purchase decisions.
References
Belch, G. E., & Belch, M. A. (2017). Advertising and promotion: An integrated marketing communications perspective (11th ed.). McGraw-Hill Education.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Schindler, R. M., & Dibb, S. (2021). Selling and sales management (11th ed.). Pearson Education.