Areas Of Study: Business And Communication In 70 ✓ Solved

Areas of Studies: 1. Business 2. Communication

Prompt: In 700-1,100 words, pick one of th

Areas of Studies: 1. Business 2. Communication

Prompt: In 700-1,100 words, pick one of these three options:

1. Convince a hiring manager in your future field that your choice of areas of study has prepared you well for your proposed future career.

2. Convince a graduate school application reviewer that your choice of areas of study has prepared you well for your proposed future graduate program.

3. Convince a boss that your choice of areas of study has prepared you well for promotion into another position.

Requirements:

1. You may use first person but not second person.

2. Your grammar, spelling, and punctuation should be flawless.

3. As per college writing best practice, your essay should be thesis driven, and each body paragraph should ideally be centered around a specific area of study. Include introduction and conclusion paragraphs.

4. Develop your main points using specific examples of particular classes, information, and skills you learned that will contribute to your career field.

5. If you are not pursuing a job, graduate program, or promotion after you graduate, convince an audience of your choice how what you have learned will be relevant to your next stage in life.

6. Use APA formatting and a title page, but no abstract page is required.

Additional Suggestions:

1. Do not explain your personal history or the story of how you chose your areas of study. Focus on how your areas of study connect to your future in this field.

2. Justify all areas of study in your degree; use multiple paragraphs or sub-points as needed.

3. Focus on convincing the audience your areas of study prepare you well for what comes next; you are not trying to be hired.

4. Reliable sources, while not required, make your argument more trustworthy.

5. Consider what relevant skills, knowledge, or experiences you acquired in each area of study.

6. Transfer or PLA credits can still be justified by skills learned.

7. Explain why your skills are relevant to your field, not why you chose them.

8. For any area that seems unrelated, be creative and show how principles or skills are relevant.

9. You may use Liberty University webpages when describing classes or your degree.

Paper For Above Instructions

Introduction and thesis

I am seeking a mid-level marketing and communications role in a consumer-facing organization. My combined areas of study — Business and Communication — created a complementary skill set that prepares me to design strategy, interpret data, lead cross-functional teams, and communicate persuasively internally and externally. The Business curriculum developed my analytical and strategic capabilities (e.g., marketing strategy, financial analysis, operations), while the Communication curriculum sharpened my writing, presentation, and audience-centered messaging skills. Together they produce the blend employers consistently list as essential: critical thinking, quantitative literacy, interpersonal competence, and clear persuasive communication (NACE, 2023; BLS, 2024). This essay demonstrates how specific courses and skills from each area prepare me to contribute immediately and grow in a marketing-management role.

Business coursework: strategic and analytic foundation

Business courses I completed provided frameworks and tools I will use daily. In Marketing Strategy and Consumer Behavior I learned segmentation, targeting, and positioning frameworks and applied them to case studies that required creating integrated marketing plans (Kotler & Keller, 2016). A Business Analytics course taught regression basics, Excel modeling, and dashboard creation, equipping me to translate consumer data into actionable recommendations. Financial Accounting and Managerial Finance trained me to read P&L statements and make budgeting decisions; Operations Management clarified process design and resource allocation. These classes trained me to make data-informed strategic choices, assess ROI for campaigns, and align marketing initiatives with financial constraints — competencies emphasized in organizational behavior and management literature (Robbins & Judge, 2019).

Communication coursework: messaging, media, and interpersonal influence

Communication courses strengthened my ability to craft clear, persuasive messages and deliver them effectively. In Organizational Communication I studied communication flows, change communication strategies, and stakeholder mapping, which enable me to design internal launch plans that build alignment (Clampitt, 2005; Miller, 2015). Public Speaking and Advanced Presentation courses required development of structured arguments, visual storytelling, and rehearsal discipline; these experiences directly translate to pitched presentations for executives, agency partners, and external stakeholders. Courses in Media Relations and Persuasion grounded my understanding of framing and credibility, giving me tools to craft earned-media strategies and influencer outreach. Research in business communication underscores that strong messaging and presentation skills measurably improve managerial effectiveness and team outcomes (Barrett, 2006).

Integrated skills: leadership, teamwork, and emotional intelligence

Beyond discrete course content, both areas reinforced leadership and interpersonal competencies. Group projects in strategy and marketing courses simulated cross-functional teams where I led scope definition, coordinated deliverables, and negotiated role responsibilities. Communication courses taught conflict management, active listening, and message adaptation for diverse audiences — skills linked to emotional intelligence and effective leadership (Goleman, 1998; De Janasz, Dowd, & Schneider, 2018). These combined experiences produced a candidate who is comfortable interpreting data, building consensus, and communicating decisions with transparency and persuasion — qualities employers rank as essential for mid-level managers (NACE, 2023).

Practical examples that demonstrate readiness

To illustrate concretely: in a capstone marketing project I led a market-entry plan that used customer segmentation, a projected budget, and a three-month launch cadence. I presented the plan to faculty and simulated C-suite stakeholders, defended budget assumptions, and produced a dashboard tracking acquisition metrics — applying analytics, financial reasoning, and presentation skills simultaneously. In a communication-focused internship, I drafted press materials, managed stakeholder briefings, and trained spokespeople on message discipline. Those experiences required quick translation of business objectives into clear messages for customers, media, and partners (Kotler & Keller, 2016; Clampitt, 2005).

Relevance to employer needs and labor-market evidence

Industry data confirms that the intersection of business acumen and communication proficiency is highly valued. Employers increasingly seek graduates who can combine analytical insight with clear storytelling to influence decisions (NACE, 2023). Labor statistics show sustained demand for marketing managers and communication specialists who can use digital metrics and craft integrated campaigns (BLS, 2024). My coursework and applied projects were intentionally scaffolded to meet these demands: analytics and strategy from Business; framing, writing, and delivery from Communication; and team leadership that ties them together (Robbins & Judge, 2019; Barrett, 2006).

Addressing potential gaps and transferable justification

If any part of my degree appears peripheral, it still offered transferable skills. For example, an elective in ethics and corporate social responsibility might not seem directly marketing-focused but taught stakeholder analysis and reputation management — crucial when brand decisions face public scrutiny (Kotter, 1996). That ability to map values to strategy strengthens long-term brand equity and risk mitigation.

Conclusion

In sum, my combined study of Business and Communication prepared me with the strategic frameworks, analytical methods, messaging techniques, and interpersonal leadership required for a marketing-management role. I can build evidence-based campaigns, present findings persuasively to diverse stakeholders, and lead cross-functional teams toward measurable outcomes. The curricular alignment with employer priorities and labor-market trends supports this readiness; my coursework and applied experiences show I will contribute from day one and continue developing into higher-responsibility roles (NACE, 2023; BLS, 2024).

References

  • Barrett, D. J. (2006). Strong communication skills a must for today’s leaders. Business Horizons, 49(5), 401–408.
  • Clampitt, P. G. (2005). Communicating for managerial effectiveness (3rd ed.). SAGE Publications.
  • De Janasz, S. C., Dowd, K. O., & Schneider, B. Z. (2018). Interpersonal skills in organizations (5th ed.). McGraw-Hill Education.
  • Goleman, D. (1998). Working with emotional intelligence. Bantam Books.
  • Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
  • Kotter, J. P. (1996). Leading change. Harvard Business Review Press.
  • Miller, K. (2015). Organizational communication: Approaches and processes (7th ed.). Cengage Learning.
  • NACE (National Association of Colleges and Employers). (2023). Job Outlook 2023: Employers’ priorities for hiring. https://www.naceweb.org
  • Robbins, S. P., & Judge, T. A. (2019). Organizational behavior (18th ed.). Pearson.
  • U.S. Bureau of Labor Statistics. (2024). Occupational Outlook Handbook: Marketing managers. https://www.bls.gov/ooh/management/administrative-services-managers.htm

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