Attached Is My Course Project. ✓ Solved
Attached is my course project. (Use the information from my
Create a presentation that summarizes your Marketing Plan paper using the outline below. Effective presentations are professional and to the point. Use a simple design template and stay consistent with effects, fonts, and colors. Include only relevant and essential information. Each slide should be a summary of the topic with a maximum of six lines. Bullet points are acceptable. Animations should not be used and graphics should be limited to two per slide. Double check your spelling, grammar, and punctuation. And be sure to include an on-slide reference for any images, charts, graphs, statistics, quotes, and so forth. The presentation must be submitted as a Microsoft PowerPoint deck that is 12 slides in length, including one slide summarizing each of the following:
- Product Overview
- Environmental Scan
- Entry Strategy, Segmentation, and Positioning
- Brand Development and Management
- Product Standardization/Adaptation and Pricing
- Foreign Currency Implications
- Channel Mix and Management
- Integrated Marketing Communications
- Sales Management
- Organizational Structure
- References (Use APA 6th edition format.)
Paper For Above Instructions
Slide 1: Title Slide
- Title: Marketing Plan Summary
- Sub-title: [Your Name]
- Date: [Submission Date]
Slide 2: Product Overview
- Description of the product offering.
- Key features and benefits.
- Target market identification.
- Unique selling proposition.
- Brand name and logo presentation.
Slide 3: Environmental Scan
- Analysis of external factors affecting the business.
- Political, Economic, Social, Technological, Environmental, Legal aspects (PESTEL).
- Competitor analysis.
- Market trends.
- Risk assessment.
Slide 4: Entry Strategy, Segmentation, and Positioning
- Entry strategy for the target market.
- Market segmentation identification.
- Positioning statement.
- Target audience characteristics.
- Strategy for distinct market positioning.
Slide 5: Brand Development and Management
- Overview of brand strategy.
- Brand architecture.
- Brand equity management.
- Initiatives for brand recognition and loyalty.
- Collaboration or partnership opportunities.
Slide 6: Product Standardization/Adaptation and Pricing
- Strategies for product standardization vs adaptation.
- Pricing strategy overview.
- Pricing models comparison.
- Positioning in terms of pricing.
- Discounts, offers, and incentives.
Slide 7: Foreign Currency Implications
- Impact of foreign currency fluctuations on pricing strategy.
- Currency risk management techniques.
- Economic implications for profit margins.
- Recommendations for dealing with currency issues.
- Potential for emerging market expansion.
Slide 8: Channel Mix and Management
- Identification of sales channels (online/offline).
- Distribution strategy overview.
- Channel conflict resolution strategies.
- Logistics and supply chain considerations.
- Performance tracking metrics.
Slide 9: Integrated Marketing Communications
- Overview of IMC strategy.
- Methods of communication (advertising, PR, social media).
- Budget allocation for each channel.
- Consumer engagement plans.
- Measurement of communication effectiveness.
Slide 10: Sales Management
- Overview of sales strategy.
- Sales force structure.
- Training and development initiatives.
- Performance evaluation metrics.
- Sales forecasting methods.
Slide 11: Organizational Structure
- Overview of company structure.
- Key roles and responsibilities highlighted.
- Communication flow within the organization.
- Department interdependencies.
- Recommendations for organizational improvement.
Slide 12: References
- Include APA format references for all sources used in the presentation.
References
- Author, A. A. (Year). Title of Work. Publisher.
- Author, B. B. (Year). Title of Work. Publisher.
- Author, C. C. (Year). Title of Work. Publisher.
- Author, D. D. (Year). Title of Work. Publisher.
- Author, E. E. (Year). Title of Work. Publisher.
- Author, F. F. (Year). Title of Work. Publisher.
- Author, G. G. (Year). Title of Work. Publisher.
- Author, H. H. (Year). Title of Work. Publisher.
- Author, I. I. (Year). Title of Work. Publisher.
- Author, J. J. (Year). Title of Work. Publisher.