Bendoniluxury Brand Marketing Group No More Than Thre 164204
Bendoniluxury Brand Marketinggroup No More Than Three People75ptsglo
Bendoniluxury Brand Marketinggroup No More Than Three People75ptsglo
Bendoni Luxury Brand Marketing Group (No More Than Three People) 75pts Global Luxury Market Through globalization of the luxury brands, today, not all are treated equal, and some brands are given new levels of importance, depending on the countries point of view (POV). To clearly understand what is considered luxury from a global perspective, I have created this assignment to challenge you as a class. Through this assignment, you will have a chance to share different countries’ POV on the ‘luxury’ market. Please note to conduct this research, you need to explore what each country values and have the insight to back your findings. We are facing a new model of growth as the existing luxury market matures.
The splintering of the market is driven by the cultural diversity of the high-net worth market. Their needs are different and their approaches to fulfilling those differ too. More People, New Skills – The ability to recruit and retain the right people lies at heart of sustainable success. In a changing market, we are seeing new skills enter, skills essential in the luxury industry up to speed with other high margin organizations such as Apple. Heading towards 2020, the luxury market will see an influx of skills from outside the luxury sector arriving to accelerate development. ~Seymour Sloan Trends That Will Shape The Luxury Market DUE: Your group will be presenting this in a Power Point in the class October 29th.
Your hard copy of your report is due the same day. ASSIGNMENT: Reports must also be uploaded to Moodle by October 29th before 6 pm, and your report must be handed to me on arrival to class. If you are late by 15 minutes, your report will be marked down. No late assignments will be accepted. The report must have a cover page, table of contents, introduction, and references.
Note: All work must be cited. This report is based on facts more than opinion. Additionally, the following must be included: · Select a country [only two groups can select the same country] · Profile the luxury market within the country you selected. All research must be cited in APA format ; 3-4 pgs · Clearly define the word ‘luxury’ with all the attributes that we have used in class [see handout of luxury and premium luxury]. By identifying the word, it will help when presenting to the class to avoid confusion. · Build a character profile of the luxury customer in the country.
Within the luxury market, you selected to define the Values, Cohort Groups , and Interests of the luxury consumer. Another stat that would be interesting is looking into how many millionaires/billionaires are in the country you selected. · Share in detail about the luxury consumer through a character-building description about a fictitious character in the country you selected that would be your target market. You are telling us about their lifestyle and interests. Think about the decision process that the luxury consumers go through in making purchases. Character building description focus on the Psychographics · Define the ‘Key Influencers’ of the country you selected [e.g.
Celebrities] · What two luxury brands originate from the country you selected? 2-3 pgs. · You are welcome to mix market segments but they must all fall under the luxury definition you have provided above. The Market Segments Include: Apparel, Automotive, Homes, Yachts, Jets, Beauty, Hospitality, Jewelry, Spirits, and Travel. · Profile the brands and apply them into a luxury brand pyramid including the two luxury brands produced outside of the country that are provided below. · Analyze these luxury brand within the country and how they communicate to their audience such as the following methods: Visual Merchandising, website, e-commerce (if applicable), social media, customer service, special events, advertising. · What two luxury brands that are not produced in the country you selected but are considered ‘luxury’? · You are welcome to combine market segments but they must all fall under the luxury definition given above.
The Market Segments Include: Apparel, Automotive, Homes, Yachts, Jets, Beauty, Hospitality, Jewelry, Spirits, and Travel. · Profile the brands and apply them into a luxury brand pyramid including the local luxury brands selected above. · Diagram in Report: Profile the brands and apply them into a luxury brand pyramid including the two luxury brands produced locally that are provided above. · Analyze these luxury brand within the country and how they communicate to their audience such as the following methods: Visual Merchandising, website, e-commerce (if applicable), social media, customer service, special events, advertising. · Analyze the opportunities and problems within the countries in regards to the future of the luxury market.
Recommendations and key expert opinions are welcome. PRESENTATION · Upload PowerPoint presentation to Moodle on October 29th before six: (Late uploads will be marked down by a letter grade) · Presentation Time : 10- 12 minutes (no shorter or longer). You will be marked down if you go over the time allowed. Practice your presentation. · Presentation should cover a brief outline off all that is listed for research paper requirement. While in the presentation will be a brief overview you will be expected to know the content without reading directly from the slides or the paper. · Presentation should give the class a clear understanding of the luxury market and the consumers of the luxury sector in your presentation.
Clearly define ‘luxury’ in the presentation. · If you READ your presentation will be heavily marked down. GUIDE FOR REPORT FORMATING IMPORTANT: All reports must be approved by Woodbury Writing Center with a confirmation form turned in with paper (NO EMAILS will be accepted) All reports MUST BE BOUND- not stapled or clipped together. REPORT · Cover Page · Table of Contents · Define Luxury · Brief on the brands in & outside the country you will be reviewing · The Future of Luxury in the country (not opinions but facts) · Share what “24 Anti-Laws†apply to your segment · Power Point In back 4 to a page REPORT FORMAT: Requirements for all written assignments: Papers must be Word processed (typed) and placed in a report folder with a cover page. · Resources are required for paper · 1′ margins between the lines and 12-point font.
Maximum 1′ margins on all sides. · Papers are due at the beginning of the class session and considered late if you arrive late to class. · Everywhere applicable, you must cite appropriately. Choose APA format. · Plagiarism or dishonesty of any type will result in receiving a final grade of ‘F’ and academic sanction. BONUS 5 PTS FOR A INFOGRAPH A inforgraph is needed for this assignment to share at least 10 key elements of the luxury lifestyle, consumer, positioning from the country you selected. [infograph source: Canva.com] Tanya met with two graduate students to discuss their research projects. “What sparked your interest in slavery?†she asked Leslie. “I’ve just always wondered,†Leslie said, shrugging.
“Like, why in America at that time?†“And what is the story you want to tell?†Tanya inquired. “My problem,†Sean interrupted, “is that I’m buried in all the sources I’ve dug up.†“Have you determined the focus of your research?†“I guess not well enough,†said Sean. “Welcome to the challenges of being a historian,†said Tanya, smiling. Match the historian’s task with the question that represents it. asking questions about the past creating narratives choosing what is relevant A. “Like, why in America at that time?†B.
“Have you determined the focus of your research?†C. “And what is the story you want to tell?†Submit My Answer “Let’s think about historical lenses,†Tanya suggested. “How might one view this image through the lens of race? Or economics? Or even gender?†Match each statement about the image with the historical lens that it reflects.
“Elite slave owners in formal dress purchased slaves to make a profit from their labor.†“African women were assumed to be accustomed to harsh working conditions, unlike European women.†“Slave owners believed Africans were a separate and lower species simply because of their physical characteristics." A. class B. race C. politics D. gender Submit My Answer Leslie returned to her list of sources as Sean took quick notes on historical lenses. Leslie decided she needed to develop a more targeted research question. She jotted down a few questions. Then she went back and circled one. She circled it again.
It felt right. Consider Leslie’s research question: What involvement did women have in the antislavery movement in 1800s America? Choose the best secondary source to begin to answer Leslie’s question. · a 10-year-old documentary about the first antislavery movements · a book about the lives of female slaves published this year by a historian · an original transcript of an interview with a female slave in South Carolina · a recent Hollywood movie that portrays how the Underground Railroad worked · a website created by a history enthusiast about antislavery coalitions in the 1800s · an encyclopedia entry that provides details about slavery in the United States