Course Objectives: Define Critical Thinking ✓ Solved
Instructions course Objectivesco1 Define Critical Thinking And Logica
For the Using Rhetorical Devices assignment, you will create an advertisement that uses at least two rhetorical ploys (CO1 and CO4). The list is available in Chapter 2 of Bowell and Kemp. To complete the assignment, you will need to complete, Part I: Advertisement Transcript and Part II: Explanation using the attached worksheet. Note, if you choose to construct an audio or video component it may enhance your score, but there will be no penalty for submitting just the worksheet.
Part I: Advertisement Transcript
The advertisement transcript will include the following: State intended product or position (what are you selling) DO NOT use a trademarked product. enough words to take between 30 seconds and one minute (80-150 words) to verbalize. A word-for-word "script" you could use to create an actual advertisement [this is what a transcript is]. Use at least 2 Rhetorical Ploys from Chapter 2 of Bowell and Kemp (pages 46-58) intended to manipulate the audience (minimum).
Part II: Explanation and Reflection
List and define each Rhetorical Ploy used from the textbook and how it was intended to manipulate the audience. Finally, add a few sentences on what you feel you learned from this exercise. Be reflective and discuss your feelings toward such ploys and whether you will be more manipulation-resistant after this assignment.
NO VIDEO OR AUDIO WORKSHEET ATTACHED
Sample Paper For Above instruction
Part I: Advertisement Transcript
Discover the ultimate solution to everyday stress—CalmEase, the natural supplement designed to restore your inner peace. Imagine waking up refreshed, facing your day with clarity and confidence. CalmEase harnesses the power of nature to soothe your nerves and enhance your mood. Don't let life's chaos overwhelm you; choose CalmEase and experience tranquility like never before. Your journey to calmness begins today.
Part II: Explanation and Reflection
Rhetorical Ploys Used
- Appeal to Nature: This ploy suggests that natural products are inherently better and safer. By emphasizing the natural ingredients of CalmEase, the advertisement appeals to consumers’ desire for safe and wholesome solutions, manipulating them into perceiving the product as healthier and more trustworthy than synthetic alternatives (Bowell & Kemp, 2014, p. 47).
- Emotional Appeal (Pathos): The ad appeals to feelings of peace, calmness, and confidence, encouraging the audience to associate CalmEase with these positive emotions. Using phrases like "experience tranquility" and "journey to calmness," it manipulates consumers’ emotional desires for stress relief (Bowell & Kemp, 2014, p. 50).
Reflections
This exercise made me more aware of how easily emotional appeals and naturalizing strategies are used to persuade consumers. I realized that such rhetorical ploys can influence decision-making without logical reasoning, which I now see as a form of manipulation. Knowing this, I feel more resistant to such tactics and will scrutinize advertisements more critically to avoid being misled by emotional or superficial appeals. Overall, I learned that rhetorical devices can be powerful tools for persuasion and that recognizing them helps in developing critical thinking skills, making me less susceptible to manipulation.
References
- Bowell, T., & Kemp, G. (2014). Critical Thinking: A Concise Guide. Routledge.
- Perloff, R. M. (2017). The Dynamics of Persuasion: Communication and Attitudes in Changing Media Environment. Routledge.
- Aristotle. (2007). Rhetoric. Translated by W. Rhys Roberts, Oxford University Press.
- O'Keefe, D. J. (2016). Persuasion: Theory and Research. Sage Publications.
- Reynolds, G. (2012). Understanding Business Ethics. Cengage Learning.