ENG 123 From Issue To Persuasion Guidelines And Rubric Overv ✓ Solved

ENG 123 From Issue to Persuasion Guidelines and Rubric Ove

Overview: This assignment is private between you and the instructor, but you will be discussing the work you’ve done on your chosen issue in future discussions with your peers. This week, you spent some time reflecting on persuasion in your everyday life, and you shared some potential topic ideas with your peers and instructor. But why is persuasion so important? Let’s think about that a little bit in this assignment. Specifically, the following critical elements must be addressed:

  1. After exploring the Opposing Viewpoints Database and reviewing your brainstorming activity, identify two issues that are related to your future career or area you want to study:

    1. Write a fully developed paragraph for issue one (5–8 sentences).

      Explain at least two clear arguable sides to the issue.

      Explain how the issue relates to your future career or area you want to study.

    2. Write a fully developed paragraph for issue two (5–8 sentences).

      Explain at least two clear arguable sides to the issue.

      Explain how the issue relates to your future career or area you want to study.

  2. After exploring the arguments related to your issues, take a moment to consider the bigger picture. Then, briefly reflect (in 1 to 2 paragraphs) on the importance of persuasion for the issue you are most likely to write about.

    Be specific in your assignment; this information will help guide you as you work on your project in the coming weeks.

    1. Identify which side you might argue if you plan to pursue this issue in your final persuasive essay.
    2. Identify your potential audience and why your topic would be relevant to them.

Paper For Above Instructions

In today’s rapidly evolving job market, understanding the duality of persuasion and its significance cannot be overstated. To illustrate this, I have chosen two issues pertinent to my future career in marketing: the ethical implications of digital advertising and the balance between privacy and targeted marketing.

Issue One: Ethical Implications of Digital Advertising

The first issue involves the ethical implications surrounding digital advertising. On one side, proponents argue that digital advertising enhances user experiences by providing personalized content, while critics contend that it manipulates consumer behavior without their conscious awareness. This issue is directly tied to my future career in marketing, as a marketer must navigate the narrow path between effective advertising and ethical integrity.

From a marketing perspective, leveraging consumer data to create targeted advertisements may increase sales and customer loyalty. Nevertheless, this raises concerns about the exploitation of data and the erosion of trust between consumers and brands. As I aspire to be a responsible marketing professional, my task will be to advocate for practices that respect consumer rights while effectively promoting products.

Issue Two: Privacy vs. Targeted Marketing

The second issue relates to the ongoing debate over privacy in the realm of targeted marketing. One perspective maintains that targeted ads benefit consumers by showing them products and services relevant to their interests, fostering a personalized shopping experience. Conversely, opponents highlight that such practices infringe on personal privacy and can lead to data breaches or misuse of information.

This issue is crucial to my professional development as a marketer. Understanding how to balance consumer privacy with effective marketing strategies is paramount, especially in an age where data security is a growing concern. As I step into the marketing field, I must ensure compliance with privacy regulations while still harnessing the power of targeted marketing to drive business success.

Importance of Persuasion

When reflecting on the importance of persuasion, especially in the context of the ethical implications of digital advertising, it's evident that persuasion plays a significant role in consumer decision-making. If I were to pursue this issue for my final persuasive essay, I would argue that ethical digital advertising practices not only foster consumer trust but also enhance long-term profitability for brands. Marketers must convey authenticity and transparency in their strategies to cultivate relationships built on trust.

The target audience for my essay would encompass fellow marketing professionals and academic peers invested in ethical marketing practices. With the increasing scrutiny surrounding privacy and ethical considerations, this topic would resonate deeply with them. It is crucial for future marketers to understand their responsibilities not only to their companies but also to the consumers they serve. In an era where consumer awareness and concern for ethical practices are at an all-time high, the importance of persuasive and ethical marketing strategies cannot be overlooked.

Conclusion

In conclusion, recognizing the complex dynamics of persuasion and its implications in the field of marketing is essential for my professional growth. By exploring issues such as the ethical implications of digital advertising and the tension between privacy and targeted marketing, I hope to emerge as a competent marketer who champions integrity, consumer trust, and ethical accountability in all advertising endeavors. Only through understanding the art and science of persuasion can I hope to navigate the challenges and responsibilities of a successful marketing career.

References

  • American Marketing Association. (2021). Ethical guidelines for marketing. Retrieved from https://www.ama.org
  • Chaffey, D. (2022). Digital Marketing: Strategy, Implementation, and Practice. Pearson.
  • Dahl, R. (2017). The anatomy of persuasion. Journal of Marketing Research, 54(2), 163-174.
  • Fischer, A., & Burch, J. (2018). Digital Advertising: A Critical Perspective. Routledge.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
  • Kotler, P., & Keller, K. L. (2015). Marketing Management (15th ed.). Pearson.
  • Martin, K. (2018). Privacy and Marketing: A Critical View. Journal of Business Research, 88, 358-365.
  • OECD. (2020). Consumer Policy Toolkit. OECD Publishing.
  • Smith, A. R., & Murphy, P. E. (2018). The ethics of marketing and the future of digital advertising. Journal of Advertising Research, 58(4), 537-548.
  • U.S. Federal Trade Commission. (2022). Protecting Consumer Privacy in an Era of Rapid Change. Retrieved from https://www.ftc.gov

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