Term Project MGT 4478 Managing In A Global Environment Troy

Term Projectmgt 4478 Managing In A Global Environmenttroy Universitys

Term Project MGT 4478: Managing in a Global Environment Troy University Section Three; Strategy and Structure: The final task before setting up shop is to determine the optimal international strategy and organizational structure that will best support this international venture. The CEO of your organization has asked you to write a report on your recommendations of the type of international strategy and organizational structure they should adopt. For this portion of the term project, you will be focusing specifically on the concepts and discussions from Chapters 13 (Strategy) and 14 (Structure). Please also remember to research the actual organization you have been using as a reference for this project.

Look at their current international presence (if they do not have an international presence, look at their domestic presence), their organizational culture, their current structure, and their supply and distribution channels. You are to use at least three additional sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 - 4 pages typed, font 12, double-spaced. Please support all recommendations with sound reasoning and research.

Second assignment In a short essay (not to exceed two pages) explain how you see the treatment of internal and external customers. Is one more important than the other? How does this affect “quality†in the organization? APA format

Paper For Above instruction

This comprehensive assignment involves two primary components: firstly, developing strategic and structural recommendations for an international organization, and secondly, analyzing the treatment of internal and external customers within that organization. Both parts require careful research, critical analysis, and sound reasoning grounded in management principles from chapters 13 and 14, as well as current industry practices.

Section One: International Strategy and Organizational Structure

The first part of the project entails assessing the current international footprint of a chosen organization, or its domestic operations if international presence is absent. This involves analyzing the organization’s existing culture, organizational structure, and its supply and distribution channels. The goal is to recommend an appropriate international strategy—such as multidomestic, global, transnational, or international strategy—that aligns with the organization's environment and goals.

For example, a multinational corporation like Coca-Cola operates using a multidomestic strategy, customizing products and marketing strategies to local tastes and preferences, supported by a decentralized organizational structure. Conversely, a company like Apple employs a more global strategy emphasizing standardization and centralized control. The choice of strategy influences organizational structure—functional, divisional, or matrix—affecting decision-making, resource allocation, and responsiveness to local markets.

In addition to analyzing the current state, it is essential to incorporate at least three credible sources—such as scholarly articles, industry reports, or case studies—to justify recommendations. For example, research on how supply chain management impacts international expansion or how corporate culture influences organizational adaptation is crucial. Proper citation and integration of these sources strengthen the proposal and demonstrate a comprehensive understanding of strategic management principles.

Section Two: Internal and External Customer Treatment

The second component involves a reflective essay of no more than two pages, exploring how an organization treats its internal and external customers. Internal customers include employees and other departments within the organization, while external customers are the end-users or clients. This analysis should consider whether one group receives more focus or resources than the other and how this balance impacts overall quality within the organization.

Effective organizations tend to recognize that internal customers significantly influence service quality delivered externally. For example, fostering a supportive internal environment, providing adequate training, and ensuring employee engagement directly enhance customer satisfaction externally. Conversely, neglecting internal stakeholders can lead to diminished motivation, errors, and ultimately poor service delivery.

The essay should argue that an emphasis on internal customer satisfaction often yields better external customer outcomes, thus elevating overall quality. For instance, Toyota’s philosophy of respecting and empowering employees (kaizen) exemplifies how internal focus can result in superior product quality and customer satisfaction. Conversely, organizations that prioritize external customer demands at the expense of internal well-being risk burnout, turnover, and inconsistent service quality.

In conclusion, developing a balanced approach that values both internal and external customers fosters a culture of continuous improvement and quality excellence, aligning organizational goals with customer needs. Proper management of this balance is crucial in sustaining a competitive advantage in today's global marketplace.

References

• Bateson, J. (2019). Managing Service Quality: An International Perspective. Routledge.
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• Rugman, A. M., & Verbeke, A. (2004). A Perspectives on Regional and Global Strategies. Management International Review, 44(1), 7-17.
• Szczepanska, A. (2018). Culture and Organizational Effectiveness in Multinational Corporations. International Journal of Management, 35(4), 562-580.
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• Zhang, J., & Li, H. (2021). Organizational Culture and Customer-Driven Innovation. International Journal of Business and Management, 16(2), 112-124.