You Are The Brand Manager For The New Imaginary Company

You Are The Brand Manager For The New Imaginary Company That Youve Cr

You are the Brand Manager for the new imaginary company that you've created. Your current assignment is to put together a marketing plan for your company. In a marketing plan, you will always find an Executive Summary. An Executive Summary is a brief section that summarizes the main points of the marketing plan. A marketing plan always opens with an Executive Summary because it acts as an overview of the entire marketing plan, typically, it's one of the last sections written.

You will start your Executive Summary and submit it as a draft. Your final summary will be turned in with your final marketing plan in Module 06. In 1-2 pages, start your Executive Summary by providing the following information: Introduce your company. Briefly provide company background information, how long you've been in business, and any accomplishments or successes. Describe your business activities.

What is the nature of your business? What products or services do you offer? What is the name and description of the product or service being introduced? Why is there a need in the market for this product? What are the goals for your company/product?

Your goals should be in quantitative terms, where possible, to facilitate measuring the company's future performance. An example of a non-financial goal: "Starbucks will diversify its product lines to achieve 30 percent of sales revenue in latte products in the next three years." An example of a financial goal (note it is specific and measurable): "Starbucks will increase sales from $8 million in 2011 to $12 million in 2013." Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates. Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below: Jstudent_exampleproblem_101504

Paper For Above instruction

Introduction

Company Background and Overview

The innovative startup, EcoGlow, was founded in 2022 with the vision of revolutionizing sustainable home lighting solutions. Over the past two years, EcoGlow has rapidly established a foothold in the eco-friendly consumer product market, garnering recognition for its commitment to sustainability and innovative design. Our focus is on developing energy-efficient, aesthetically pleasing lighting products that cater to environmentally conscious consumers.

Business Activities

EcoGlow specializes in designing, manufacturing, and marketing smart, solar-powered LED lighting systems for residential use. Our core product, the EcoGlow SolarSmart Light, integrates solar technology with smart home compatibility, allowing users to control lighting remotely and monitor energy consumption via a mobile app. Our operations also include research and development efforts to advance solar technology and expand our product offerings.

Market Need and Product Introduction

The market demonstrates a rising demand for sustainable lighting solutions driven by increased environmental awareness and governmental incentives for renewable energy adoption. Yet, there is a gap in affordable, easy-to-install solar lighting options that do not compromise on design or functionality. EcoGlow’s SolarSmart Light addresses this need by providing an eco-friendly, user-friendly, and stylish lighting alternative that reduces electricity bills and carbon footprint.

Goals and Objectives

  • Achieve a 25% market share in the residential solar lighting sector within three years.
  • Increase sales revenue from $500,000 in 2023 to $2 million by 2026.
  • Expand product line to include at least three new solar lighting products by the end of 2025.
  • Reduce the company's carbon emissions by 30% within the next two years through sustainable manufacturing practices.

These goals are specific, measurable, and aligned with EcoGlow’s mission to deliver sustainable, innovative lighting solutions while fostering growth and environmental responsibility.

References

  • Johnson, M. (2021). Sustainable Business Strategies. Green Publishing.
  • Smith, L., & Patel, R. (2020). Innovations in Solar Technology. Renewable Energy Journal, 15(2), 45-62.
  • Environmental Protection Agency. (2022). Greenhouse Gas Emissions Inventory. EPA.gov.
  • Brown, T. (2019). Market Trends in Renewable Energy. Energy Market Review, 10(4), 21-28.
  • Lee, S. (2021). Consumer Attitudes Toward Eco-Friendly Products. Journal of Consumer Research, 48(3), 567-582.
  • White, K. (2020). Smart Home Technologies and Sustainability. Journal of Tech Innovations, 8(1), 15-29.
  • Energy Star. (2023). Energy-Efficient Lighting Standards. EPA.gov.
  • Global Market Insights. (2022). Solar Lighting Market Size & Forecast. GMI Reports.
  • United Nations Environment Programme. (2021). Sustainable Development Goals and Renewable Energy. UNEP.org.
  • GreenTech Media. (2023). Trends in Solar Energy Adoption. GreenTechMedia.com.

Related Assignments